We are now accepting new clients.
To start a conversation, reach out at info@repatterncollective.com and let us know what you’re working on.
Areas of Practice
Executive Leadership Advising
Whether you’re a start-up founder building a foundation for growth, a mid-size company executive aiming to scale, or an enterprise leader taking on cultural transformation, lean on our pressure-tested expertise to act as your guide.
Milestone Project Engagement
We’ll help you deftly navigate those big moments of change – like a public listing, acquisition, restructuring or crisis – in ways that minimize disruption to your business and maintain a seamless experience for your customers and employees.
Organizational Design
Establishing a new function?Restructuring a business unit? Leveling up your leadership team? Let us help you define what you need and hire the best, whether you’re building something new or transforming a long-standing org structure.
Consider this a starting point. If you’re looking for something not listed here, drop us a line at info@repatterncollective.com and let us know what’s on your mind.
Meet the Founders
Amanda Atkins
Amanda Atkins is Senior Director, Head of Internal Communications & Culture at Slack, where she’s led efforts around employee and executive communications, change management, engagement and culture for the company’s global workforce since 2016. Her experience spans a variety of communications and organizational development roles across multiple industries.
During her tenure at Slack, Amanda established and scaled the internal communications function to support hypergrowth; successfully took Slack public with its direct listing in June 2019; co-led the company’s global Covid-19 response team and the shift to remote work; and has advised more than 200 Slack customers in transforming their communications and engagement strategies. She recently managed the announcement of Slack’s acquisition by Salesforce and is currently leading all communications, change management and employee engagement efforts in support of the transition.
Prior to joining Slack, Amanda led global technology communications at Gap Inc., after establishing the internal communications function for Liberty Mutual’s Personal Insurance business unit. She’s also worked at JPMorgan Chase, LBrands and Owens Corning.
Erin Figueroa
Erin Figueroa is the Vice President of Global Operations at Slack, responsible for Program Management, Workplace Operations, Safety and Security. Erin joined the company in 2015 to found, build and ultimately scale the Operations function from the ground up, establishing processes that serve as the foundation for how Slack the company operates to this day.
Erin and her teams are responsible for planning and executing the company’s most strategic initiatives, in addition to overseeing operations across 18 global locations. She’s an expert in building high-functioning teams and scaling organizations to be more efficient and effective through hypergrowth.
A few of Erin’s most recent accomplishments include successfully taking Slack public with its direct listing in June 2019 (the first in enterprise software and the second of all time), leading Slack’s Covid-19 response team, and managing Slack’s re-entry into the workplace. She is currently focused on leading the integration of Slack into Salesforce, which is the second largest acquisition in Silicon Valley history.
Prior to joining Slack, Erin worked at Apple and Gap Inc., where she led Program Management teams at varying levels of size and scale.